Today we look at premium/bonus content which is a way for podcasters to monetize their podcast. I talk about this in the book Profit from Your Podcast.
Keep in mind that 3-5% of your audience will join a premium program.
Apple will take 30%
Patreontakes 5-12% of your monthly revenue PLUS processing fees PLUS payout fees PLUS conversion fees (according to the Supercast website)
Supercasttakes .59 per active user per month.
Clicks and Joining
With Patreon, it takes 10 clicks to sign up. You need to create a Patreonaccount. While you can turn on a private RSS feed for listeners/members they then have to MANUALLY subscribe to it in whatever app you use to listen to podcast. The alternative is people click to listen on the Patreonwebsite, or in the Patreon app.
Apple makes it easy as long as you want to use Apple podcasts (which 75-80% of the people in Europe on an Android phone won't be able to).
With Supercastyour listener clicks on a link and Supercast looks at their phone and suggests apps that are already on their phone (so no need to use a separate program).
Apple allows you to make channels, and Supercastallows you to make bundles.
Supercastallows you to see how many downloads you get per episode, and who is an active listener and who is not. Patreon does not provide any stats on listener activity.
While Patreonand Supercast enable you to see and export customer data, Apple gives you zero access to YOUR CUSTOMER's data.
Supercastand Patreoncan be linked using Podpage (see the episode about podpage). Both Supercastand Patreonintegrate with Zapier.
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